Notes worth keeping.
Plain-English thoughts on custom software, websites, web and mobile apps — and the business decisions behind them.
- Read3 min readHiring
How to choose a software developer for your business (without getting burned)
A practical guide to hiring the right software developer or web developer — the questions to ask, the red flags to avoid, and how to protect your money and your time.
- Read2 min readCustom software
Custom software vs off-the-shelf: which is right for your business?
Off-the-shelf tools are quick to start with, but they cost you in workarounds. Here's how to know when custom software is the smarter investment.
- Read2 min readWebsites
How much does a website actually cost?
Website quotes range from a few hundred dollars to tens of thousands. Here's what drives the price, and how to make sure you're paying for the right things.
- Read2 min readAutomation
5 signs your business is ready to automate
Automation isn't just for big companies. Here are five everyday signs that a bit of custom software could win back hours of your week.
- Read1 min readWeb apps
How online booking systems save small businesses hours
If you're still taking every booking by phone or DM, you're losing time and customers. Here's how a simple online booking system pays for itself.
- Read2 min readWeb apps
Website, web app, or mobile app: which does your business actually need?
Not sure whether you need a website, a web app or a mobile app? Here's a plain-English guide to the difference — and how to pick the right one for your business.
- Read2 min readWebsites
5 things every small business website needs
A website should earn its keep, not just exist. Here are the five things every small business website needs to win trust and turn visitors into customers.
- Read2 min readWebsites
Why a fast website wins you more customers
Website speed isn't a technical nicety — it's money. Here's how a slow site quietly costs you customers, and what 'fast' really means in practice.
- Read2 min readCustom software
What is an MVP — and why it's the smartest way to build your idea
Got an idea for an app or software product? Don't build everything at once. Here's what an MVP is, and why starting small is the smart, cheaper way in.
- Read2 min readSEO
How to show up on Google: local SEO basics for small business
You don't need to be an SEO expert to get found locally. Here are the practical basics that help your small business show up when nearby customers search.
- Read2 min readWebsites
Wix and Squarespace vs a custom website: which is right for you?
Website builders like Wix and Squarespace are cheap and quick — but they have real limits. Here's how to decide between a DIY builder and a custom-built site.
- Read2 min readWebsites
Does my small business really need a website?
Social media isn't enough. Here's why a proper website is still the single best investment most small businesses can make — and what it does that a Facebook page can't.